Looking to significantly boost your conversion rates? If so, it’s crucial to focus on bottom-of-the-funnel (BOFU) keywords.
BOFU keywords are search terms utilized by individuals who are on the verge of making a purchase. These users have already conducted their research and are prepared to buy.
In this comprehensive article, we will delve into the importance of targeting BOFU keywords and how they can benefit your business:
By the conclusion of this piece, you will be equipped to attract qualified leads that are poised to convert. Let’s get started.
Bottom of the funnel (BOFU) keywords are search queries that signify a user is in the advanced stages of the buying process with high purchase intent. These keywords hold immense value for SEO efforts as they tend to drive the highest conversion rates.
Examples of BOFU keywords include terms like:
In contrast, top-of-the-funnel keywords are generally more informational searches that do not directly indicate purchase intent, such as “what is [topic]” or “how to [broad task]”. Meanwhile, middle-of-the-funnel keywords demonstrate some commercial intent, but users may still be in the process of comparing options, such as “[product category] features” or “best [product category]”.
Various studies and experiments have proven that bottom-of-the-funnel keywords convert at significantly higher rates compared to top or middle-of-the-funnel keywords:
The reason for this is that the path from an informative top-of-funnel search to a paying customer involves multiple steps, each with a minor conversion rate:
Another vital category of BOFU keywords are those that indicate the user has a problem or a specific need that your product can address, even if they are not yet aware of your product:
Although these users might not be familiar with your brand or competitors at this stage, they still represent a high potential for conversion due to their existing need that your product can fulfill.
Crafting content that targets these keywords and positions your product as the ideal solution can result in exceptional conversion rates.
To identify bottom-of-the-funnel keywords within your industry, consider the following process steps:
The content on your page should cover:
– What exactly BOFU keywords are
– How to pinpoint BOFU keywords for your business
– Tips for optimizing your content around these crucial terms
Furthermore, consider building internal links from relevant high-authority pages to your new BOFU page.
Specific examples of BOFU keywords include:
By enhancing the conversion experience on your website for bottom of the funnel visitors, you can maximize the revenue generated through your SEO initiatives.
It’s time to adopt a customer-first, content marketing mindset – stay ahead of competitors. If you want to delve deeper into content marketing strategies, be sure to keep refining your approach.
